How to Increase eCommerce Sales in Your Magento Store
If you want to learn how to increase eCommerce sales in your Magento store, you have come to the right place. Magento is an outstanding eCommerce platform, which is the choice of a huge number of merchants including many eCommerce giants in the world.
Magento allows you to truly focus on your business by automating several processes and by making each step very easy for you. Using this platform, you can provide your customers an awesome shopping experience.
There are many merchants out there who have launched their online store but hardly see any results. On the other hand, some merchants make millions of dollars in a very short span of time.
How are they so much successful?
In this article, we are going to give you the top 5 business strategies that the most successful Magento merchants use. This article will show you how to grow eCommerce sales.
1. Blogging can increase eCommerce sales in your online store.
Starting a blog for your eCommerce store is undoubtedly a wise decision. If you can give useful information to your audience and your blog posts are helpful to people, then your posts will generate more traffic, and as a result, you’ll able to boost eCommerce sales.
Talk to your customers through your blog: A blog is the best medium to communicate with your customers and to engage with them. And you, as a business person, know how much important it is to connect with them. A good connection with your customers will increase eCommerce sales in your store.
Improve SEO ranking by blogging regularly: If you can write fresh, helpful content regularly, your SEO rank will improve day by day, making it easy for people to discover your eCommerce store in search engine results. So blogging regularly can greatly boost eCommerce sales.
Recommended extension (free): You can add a blog to your store by installing a Magento extension known as Blog.
2. Use social media and retargeting wisely.
If you use social media in the right way, you can reach your target audience very effectively and can increase eCommerce sales in your online store. Consider the following tips.
Create helpful social posts to increase your website traffic: Whenever you write a new blog post, let your fans know about it, and post helpful stuff on your social pages with a link to your eCommerce store.
Use Facebook ads: Recognize your target customer and then show ads to them. Install Facebook Pixel on your site so that you can target a specific group of people on Facebook in a better way. Internet marketing expert, Neil Patel says in his blog that at the beginning, you should spend small amounts of money in multiple Facebook ad campaigns to test which techniques work best for you.
Run contests and announce special offers in your social posts: Contests and special offers can make your fans really interested, and as a result, they may get converted to customers.
Use the retargeting/remarketing strategy: When you show ads to those who have already seen your products on a web page in your eCommerce store, this is known as retargeting.
Recommended extension: Facebook Pixel for Remarketing is an amazing Magento extension that helps you to integrate Facebook Pixel so you can implement the remarketing campaign on your store. The Magento Facebook Pixel extension can make your life a lot easier. If you don’t know how to install Facebook Pixel on Magento, we can help.
3. Integrate product reviews to your Magento website.
Product reviews does not just increase eCommerce sales in your Magento store, they also help people understand which product is really good and which one is not. This is why the popular eCommerce sites such as Amazon have product reviews written by the real buyers.
Build trust through the honest customer reviews: Whether people believe in your ads or not, they will surely have faith in the opinions of the real customers who have purchased the products. If most of the reviews on your product page are positive and if there is a good number of positive reviews, people will truly trust you.
Get SEO benefits from the extra content: The SEO rank of your website will improve as the reviews will increase the amount of content on your site.
How to get more reviews: If you want to generate more reviews, provide an easy, simple and effortless reviewing process, and offer coupons and discounts to the buyers for submitting reviews.
Recommended extension (freemium): Install Yotpo Reviews on your Magento store to enable your customers to write reviews for the products on your online store.
4. Give excellent shopping experience to the mobile users.
If you really want to increase eCommerce sales in your online store, make your Magento website mobile-friendly because the number of mobile users is increasing by leaps and bounds and also because a huge number of people buy from mobile devices.
Why having a mobile-friendly website is a must: eMarketer says that a purchase of $74.93 billion has taken place through mobile phones in the U.S. in 2015, and a study by Coupify suggests that in 2016, m-commerce will grow 300% faster than eCommerce. This makes it clear exactly why having a mobile-friendly website is very essential.
A few tips for you on mobile eCommerce:
- Optimize the web pages for faster loading so that the mobile users with a slow Internet connection can access and use your website easily.
- Implement responsive design so that your website fits into all mobile screen sizes.
5. Make the checkout process extremely easy for your customers.
Don’t scare your customers with a difficult checkout process. Who wants to register and fill a lot of forms on the Internet? Simplify and minify the process as much as possible.
Learn from the top eCommerce sites: Visit the world’s biggest eCommerce sites, study their checkout processes, and think if you can come up with a better solution that will increase eCommerce sales in your online store.
Recommended extension (Free): A Magento extension called One Page Checkout greatly reduces the complexity of the checkout process, and it is highly recommended for your Magento store. If you have Magento 2 and you are looking for a more advanced checkout extension, you can try One Page Checkout by Mage Store.
This post gave you 5 effective ways to increase eCommerce sales in your Magento store. The Magento extensions mentioned in this article can take your business to the next level. If you need any assistance to install the extensions mentioned above or you need any other help, fee free to reach us and we will come back to you as soon as possible.
From the Remmote team, we wish you happy sales!